It is the general trend for whole wood customizati

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It is the general trend for whole wood customization enterprises to do environmental protection in a down-to-earth manner! It is recognized in the industry that refined service will be the theme that the whole industry cannot ignore. The core elements of it

the home furnishing industry has changed from a traditional supply-oriented model to a service-oriented model. In 2018, the home furnishing industry has achieved rapid development. When 2019 is coming, where will the home furnishing industry go? It is recognized in the industry that refined service will be the theme that the whole industry cannot ignore. Service will become the most important soft power for the development of major brands and stores, and also an important motivating factor for market reputation. Let's follow the Royal top-grade whole wood customization and look forward to the core elements of the home furnishing industry in 2019

technology has become the core competitiveness under the "new innovation"

with the change of the consumer market, the "gimmick" style of "pseudo innovation" scenery is no longer, "the era of casually making up a concept to attract consumers is over, and even children know to check online" Mr. Yang, who has been operating in the household industry for many years, told the Beijing Morning Post reporter. Consumers will pay more attention to the internal experience of household products. In recent years, many household enterprises have gradually shifted their research and development focus to "internal". Through innovation in the design, workmanship quality, raw materials, use comfort and other aspects of household products, under the environment of "made in China 2025", the "new innovative" products suitable for Chinese consumers are the magic weapon for the future household industry to seize market opportunities

differentiated products continue to be favored by consumers

in recent years, although the expansion of the customized home market has not been as expected, it is undeniable that more and more consumers have begun to accept the differentiated customized home experience, and more and more families have begun to try to meet different home needs through "customization", especially with the arrival of the lag period of "second childhood", In the future, household consumption upgrading with two child families as the main consumer group will come intensively, and the demand for differentiated products will become more and more concrete

diversified channels coexist and win-win

around the "double 11" this year, many traditional home furnishing enterprises, such as large shopping malls and home decoration companies, have chosen various ways to "marry" with Internet e-commerce platforms. From the actual sales data and consumer market feedback, they have also achieved good results. Due to the particularity of household products, both online and offline retail, home stores and other channels have a certain proportion of consumer groups, and the balance is difficult to be broken in a short period of time. In the new year, how to make organic use of diversified channels is the key factor to achieve good results in 2019

the increasing demand for environmental protection consumption

the environmental protection incident of rental housing in 2018 has really attracted attention to home environmental protection issues. Nowadays, many consumers have put environmental protection attributes first when choosing home products, and because many consumers continue to understand environmental protection knowledge through the Internet and other channels in the purchase process, their environmental protection identification ability of home products has also been greatly improved. With the improvement of consumers' identification ability, some fake environmental protection products have nowhere to hide, while some excellent environmental protection products are favored. Under the head and tail effect, environmental protection has become the key word of the household product reshuffle. In the new year, it is the general trend to do environmental protection in a down-to-earth manner

under the service orientation, household enterprises are transforming to refinement

in 2018, at major household exhibitions, we can see that some major household manufacturers are carefully doing "small things", such as a home decoration app, a data management software, and even a smart light. As long as they make more articles on the comfort of household experience, they can attract consumers to stop and win business opportunities. In the new year, how to integrate some high-tech technologies such as big data, VR Every home furnishing enterprise should think about the implementation of AR and other services into the service experience





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