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Shengbaolu: "join hands to melt the heart and gather energy for sharing" to win the new future of the lubricating oil industry

shengbaolu: "join hands to melt the heart and gather energy for sharing" to win the new future of the lubricating oil industry

China Construction machinery information

-- an exclusive interview with Mr. Li Yanguo, chairman of shengbaolu Petrochemical (Tianjin) Co., Ltd.

"join hands to melt the heart and gather energy for sharing", July 13, 2017, The 2017 national agent conference of Shengbao road was grandly held in Sanya, Hainan. After more than ten years of precipitation and accumulation, with high-end product quality, excellent market service and trusted brand reputation, shengbaolu has blazed a characteristic path of innovative development, steady development and green development, and won the "lubtop2016 most craftsman Spirit Award", becoming a brand enterprise with rapid and steady growth in the lubricant industry

Mr. Li Yanguo, chairman of shengbaolu (right), and China Lubricant information cordial group photo

work together to build a partnership platform and reshape the value chain of outstanding talents

"Looking back on the past year, shengbaolu has made proud achievements in the development of the enterprise, the channel construction has been continuously promoted, and the national customer cooperation has become closer. This shows the quality level and market energy of shengbaolu as an excellent lubricant brand, and it is also the glorious achievements of agents in exploring the market and making progress." At the national agent conference, chairman Li Yanguo led the elite of the company team to gather with agents from all over the country to seek good strategies and win-win future! Talking about the gratifying market achievements made over the past year, chairman Li Yanguo expressed his sincere thanks to the excellent agents from all over the country

shengbaolu 2017 national agent conference was held in Sanya, Hainan Province.

since entering the Chinese market for more than ten years, shengbaolu brand has made considerable development and excellent performance in the Chinese market, which is inseparable from the hard work of all shengbaolu people, and of course, it is inseparable from the benchmarking role and excellent management ability played by Chairman Li Yanguo, who is a leading soldier. Holding the national excellent agent conference is a full embodiment of the incentive mechanism of encouraging advanced and performance-oriented, creating a good atmosphere of "striving for excellence" and helping the company to continuously expand its territory in the market

"talent is the key to the governance of the world, and education is the key to the success of the world". "The cultivation and introduction of high-end talents is the top priority of the company in the future. Through the introduction, cultivation, employment and other ways, we can absorb elites with both political integrity and ability in an all-round way, so as to lay a solid talent foundation for Shengbao road to expand the market in more fields." Chairman Li Yanguo said that shengbaolu, by implementing the talent strategy, building a partnership platform, reshaping the value chain of excellent talents, and implementing the joint-stock reform and effective docking with the capital market, is a new breakthrough towards modern enterprise management, which will be conducive to attracting more social capital to participate in enterprise investment, attracting more agents, technical management and other excellent talents to work together and seek common development

the high-end strategic positioning of product release meets the new needs of the consumer market

at present, under the new normal of China's economic development, with the implementation of the "made in China 2025" national strategy and the tightening of environmental protection policies, it provides a rare historical opportunity for the innovative development of the lubricating oil industry, and also brings major market challenges. In the face of the declining performance of the industry, shengbaolu adheres to the excellent technical heritage of Germany and provides customers with high-quality products in the deep cultivation of the market, so that the performance remains stable and rapid growth

In recent years, high-end products have become a new trend in the development of the lubricant industry and the new mainstream of consumption. Shengbaolu takes meeting the needs of the consumer market as the core, firmly takes the strategic positioning of high-end products, and improves the core competitiveness of the market. "Recently, shengbaolu has developed new high-end series lubricants such as Chisheng Sn energy-saving gasoline engine oil series, Tusheng long mileage diesel engine oil, long-life gear oil and so on to cope with the engine technology upgrading. Step 1: improve the oil use standard of material development kit and material unit test, so as to meet the oil use demand under various working conditions." Chairman Li Yanguo said that the new products not only improve the fuel economy, but also through the implementation of more stringent emission standards, polystyrene board test board or cement mortar test board size: 70X70X20mm, 5 pieces, practice the enterprise society of Shengbao Road, and do our part to protect the ecological environment

with the rapid growth of China's car ownership, the trillion car aftermarket is booming, and the gearbox field is the blue ocean market in the ascendant. Data show that the penetration rate of domestic automatic transmissions has accelerated. In 2017, the sales volume of automatic passenger vehicles in China reached 61.1%, and it is expected that the demand for automatic transmissions of independent brands will be 100 billion in 2020. "The shengbaolu gearbox oil project aims at the broad gearbox maintenance market. As a new growth business, we will continue to increase investment in technology research and development, so that the market competitiveness of shengbaolu lubricants can be improved." Chairman Li Yanguo introduced

Juneng sharing leveraged the capital market to open a new era of development

on June 30, 2017, shengbaolu was listed and traded on the Tianjiao Stock Exchange (equity Code: 912073). After more than ten years, it finally achieved great results, adding a new e to the capital market for excellent lubricant brands. E) the oil meter in the oil pump is used to show the amount of oil in the oil pump, which also marks that shengbaolu brand has stepped onto a new stage of development. Chairman Li Yanguo said, "listing is the first and important step for enterprises to enter the capital market. In the future, the company will continue to grow and strengthen with the help of the platform of the Tianjiao stock exchange, and build shengbaolu into a world-renowned brand!"

Shengbao Road factory style

it is understood that in terms of brand construction, Shengbao road will continue to increase market investment, continue to deepen brand publicity, strengthen brand construction, and improve the popularity and reputation of Shengbao road brand in the market. In terms of the company's hardware construction, Shengbao road plans to start the construction of a modern intelligent production plant in Tianjin Automobile Industrial Park at the end of 2017 or early 2018, and the annual production capacity is expected to reach 200000-300000 tons after completion

looking ahead, Chairman Li Yanguo said: "Shengbaolu will seize the opportunity of joint-stock reform, which is not only an important strategic measure for the company to become bigger and stronger on the existing basis, but also a major benefit for customers across the country. After the company is listed, through standardized management, it will highlight its brand image, further enhance its market expansion ability, further improve its ability to cope with risks, and its enterprise value will be rapidly improved, marking that the development of shengbaolu will usher in a new era Times. " At the same time, as the vice president unit of Tianjin lubricating oil association, Shengbao road will continue to play the role of industry pacesetter and help the industry develop and grow together

industry review:

those who share the same desire win, and those who work together in the same boat win. We will work together to achieve the same goal and achieve win-win cooperation with the same dream. The 2017 shengbaolu national agent conference is a conference of brainstorming and seeking common development. It is a conference of unity, hard work and cohesion. It will play an important role in promoting and promoting the further encouragement and mobilization of all shengbaolu people to achieve a better future

the new goal is inspiring, and the new journey has a long way to go. We believe that adhering to the concept of "hand in hand, heart in hand, energy gathering and sharing", shengbaolu people will continue to explore and innovate in the journey of "perception, high-quality return, and win-win cooperation", forge ahead, and win a new future in the lubricant industry

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